Film and TV marketing isn’t just for billboards and bus bench ads anymore. Immersive experiences are the new entertainment marketing trend, and ahead of its season 3 premier on July 4, 2019, Stranger Things is time warping the Santa Monica Pier back to the 80s with a free “fun fair” event all weekend long.

The pier will be transformed to make you feel like you stepped into a carnival right in the middle of Hawkins, Indiana (just ignore that little ocean surrounding you on all sides). You’ll be able to visit the Hawkins Bike Shop to enter to win a replica of Max’s bike, play Stranger Things themed carnival games, watch performances by the Hawkins High School Cheerleaders, and grab an ice cream cone from Scoops Ahoy.

But of most interest to haunt fans will be the Curiosity House, which is likely to be filled with Demogorgons.

Admission to the pier is free, although we expect you will still have to pay to ride the permanent pier attractions and play the games. The special event runs June 29 and 30 from 11 am to 9 pm. So put on your most radical 80s attire and check it out.

And if you can’t make it to this event, don’t miss the return of a Stranger Things maze at Halloween Horror Nights this year.